Proper Focus Optical (previously known as Keller & George Optical) is a full-service optical shop that has served Charlottesville for over a century.  We will continue to provide the same service and great glasses in a bigger and better location!  We are open Monday-Friday and we schedule appointments with our customers so we can serve you BEST.  Give us a call and we may be able to see you today.  434-293-5364

We’ve been the trusted source for excellent quality eyewear for generations. As the licensed optician and owner since 2000, it is our privilege to carry on that tradition. We focus on what matters.  When you visit our shop you’ll find a selection for every member of your family. Our goal is to have a variety of styles; classic to trendy, colorful to muted, bold to minimal. Shoppers often comment that we have frames they haven’t seen anywhere else in town. We invite you to make an appointment so you can see for yourself.

At Proper Focus Optical, we employ only Virginia licensed opticians. For you, that means the person fitting your eyewear has the knowledge required to ensure your glasses meet or exceed the standards set forth by the Commonwealth of Virginia. With our experience and selection, you’ll find frames so perfect, it looks like they’ve been looking for you!  

We’re open for appointments Monday through Friday. Please call 434-293-5364.